MASHFORD · PHOTOGRAPHY

Real estate video

A listingthat moves.

Walkthrough films and b-roll for property, shot and cut in house. Added to any shoot.

The sequence

Six shots.
One film.

Every listing film is cut from the same six beats, in the same order. Knowing the order is most of the job. Here is what each one is doing and why dropping any of them shows.

  1. 01  /  Street read

    The approach

    A slow push from the kerb at walking pace. It sets frontage, street position, and what the neighbours look like, so the buyer arrives the way they would in person instead of teleporting into a hallway.

  2. 02  /  The door

    The threshold

    One held frame on the entry. This is the cut that carries the transition from outside to inside, and it is the shot most listing videos skip. Without it the interior arrives with no sense of where it sits.

  3. 03  /  Main room

    The reveal

    A single continuous gimbal move through the longest sightline in the house. Not three cuts pretending to be one. If the room can be shown in one take, it is, because that is what tells a buyer how the space actually connects.

  4. 04  /  Detail

    The close work

    Tapware, joinery, stone, the way afternoon light lands on a benchtop. Short cuts, two seconds each. This is the difference between a film that looks like a phone walkthrough and one that looks like the property is worth what you are asking.

  5. 05  /  Agent

    The piece to camera

    Twenty to thirty seconds of you, framed against the best available light in the house, talking to the buyer rather than about the buyer. Recorded first, while the property is still untouched.

  6. 06  /  Exit

    The last frame

    The outlook, the yard, the water, whatever the property's best argument is. The film ends on it deliberately, because the final frame is the one that stays with someone after they close the tab.

B-roll

Frames from
recent films.

Blue hour exterior
Material detail
Continuous interior
Aerial pull back

The agent-led walkthrough

You, on camera.
Twenty minutes.

A buyer scrolling a portal has no reason to trust a set of photographs. They have a reason to trust a person. The walkthrough puts you in the listing, which is the part a competing agency cannot copy by hiring the same photographer.

What we need from you on the day

  • Twenty to thirty minutes of your time on site, at the start of the shoot.
  • Solid mid-tone clothing. No fine stripes, no large logos, nothing that flickers on camera.
  • Three talking points, not a script. The things you would actually say to a buyer at an open.
  • We record you first, while the property is still styled and untouched.

No autocue, no second take culture. If a line does not land we go again, and the cut only ever uses the take you would have wanted.

How it is made

The parts you
do not see.

01
Stabilised, not smoothed
Every move runs on a three-axis gimbal along a repeatable path. Nothing is rescued in post with warp stabiliser, which is what causes that rubbery edge-warping you see on cheap listing videos.
02
Windows keep their view
Interiors are bracketed and blended, so the glass shows the garden instead of a white rectangle. On a waterfront listing the view is most of the value, and burning it out gives it away for free.
03
One grade, one house
A single colour treatment across the whole film. The kitchen and the back bedroom read as the same property at the same hour, rather than a set of clips shot on different days by different people.
04
Audio recorded properly
Your piece to camera is captured on a lavalier, not the on-camera mic. Music sits under dialogue, never over it. Bad audio is the fastest way to make good footage look amateur.
05
Cut for where it plays
A 4K landscape master for the portal and the agency site, plus a vertical cut for social. Delivered together, because the listing feed and the Instagram feed are not the same shape and a letterboxed repost looks like an afterthought.

Pricing

Added to
any shoot.

Video is not booked on its own. It attaches to a photography shoot, which is what keeps it at this price: the lighting, the access and the styling are already paid for by the time the camera moves.

Walkthrough film

$420

60 to 90 second edit, 4K masterIncluded with the Pro package

Branded social reel

$180

30 seconds, vertical and landscape cut

Next

Book the shoot, tick the video box.

Central Coast and Sydney. Standard turnaround is five business days from the shoot, or 48 hours on a rush.

Add video to a shoot
MASHFORD · PHOTOGRAPHY
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